The concept of a twice annual Fashion Week spread out across Paris, Milan, New York, and London (in a year additionally littered with pre-season and resort collections) certainly begs us to question the speed at which and volume with which we consume clothing today.
And yet, fashion weeks also allow room for the new, which is a particularly good thing when style and substance intersect, as they appear to with Colovos, a fairly new label that presented its Spring 2017 collection yesterday.
Here's what stood out:
A well constructed jean trench coat
In an interview in W Magazine, label co-founder Michael Colovos said this of the brand:
“If you’re going to do minimalism, you also have to have an element of design that makes it notable. Fast fashion has come in and really monopolized basics. I think Zara does a good job, actually. What they don’t do though, and where they can’t compete, is quality. It’s sustainable for your business to make clothes that last.”
Creating clothes designed for the long haul in a world that seems to be constantly pursuing the new is such a radical, refreshing act. Building your business on that pretense even more so. If Fashion Week and the churn of new designers allows a brand like Colovos to share their clothing and their philosophy with the world, I think that's something worth celebrating.